Friday, 5 October 2012

Juicy Couture Viva La Juicy Eau de Parfum (review)

Juicy Couture Viva La Juicy Eau de Parfum © 2012 Tk1201
If you love sweet perfumes you might want to try Juicy Couture's Viva La Juicy. I don't know what it is with me and sweet-smelling perfumes lately, but I can't seem to get enough of them. Perhaps it's because I'm on a health kick and have cut out sugary foods...

Anyway, I digress, this is an Elizabeth Arden creation - the parent company of Juicy Couture - and is the latter's best selling fragrance (there's now a 'softer', 'more playful' derivative on sale called La Fleur). Both versions are inspired by the rather fierce looking model Sasha Pivovarova, apparently.

Sasha Pivovarova for Viva La Juicy
The original is made up of wild berries and mandarin top notes, with honeysuckle, gardenia, and jasmine making up the middle, and base notes of amber, caramel, vanilla, sandalwood, and praline. I can smell the wild berries right from the off and they stay with me for a good while after spritzing, which is no bad thing – they're not overpowering like they are in some perfumes, but the creamier base notes are what draw me in the most. Caramel, vanilla and praline sounds like a nice cake recipe, which is probably why I like them so much and again they're not overdone; it all combines seamlessly enough.

However, there's not much that's new or innovative here. There are lots of sweet, vaguely fruity scents out there, and I can't help but suspect the success of this one is down to the branding more than anything. There's nothing wrong with it, it's just not particularly unique, that's all. It's certainly a very wearable fragrance, and I would say it's perfect for spontaneous springtime shenanigans with a hot young date (that's what comes to mind anyway!). And you won't have to worry about reapplying too often as I found the staying power to be quite good.

I definitely like the bottle; it's got an expensive, weighty feel to it. It's characterful, too, with a hot pink ribbon bow and a 'couture' charm pinned to it making it stand out from the crowd. Again, good marketing. Speaking of marketing, indulge in the visually stunning commercial below:

If you just want an affordable, happy, sweet perfume, you don't have to spend this much, but then you won't get the nice bottle, which for some people (myself, included) is half the appeal of fragrances. You can buy Viva La Juicy in 30, 50 and 100 ml sizes, a 30 ml Traveller bottle (which I can't quite get my head around) and if you like to layer your fragrances you can also buy shower gel, body cream and a solid perfume necklace for touch-ups (weird!).

Characterful bottle
Cheaper alternatives smell similar
Fairly long lasting
Contains colourants
Youthful and flirty
Overwhelming sweetness may alienate friends


Brand: Juicy Couture


Size: 30 ml
Price: £35.00 (£116.67/100 ml)

Size: 50 ml
Price £46.00 (£92.00/100 ml)

Size: 100 ml
Price: £62.00 (£62.00/100 ml)

Manufactured: United States

Ingredients: Alcohol Denat., Parfum (Fragrance), Aqua (Water), Butylphenyl Methylpropional, Hydroxy-Methylentyl-Cyclohexenecarboxaldehyde, Butyl Methoxydibenzoylmethane, Methyl Anthranilate, Ci 14700/Red 4, Ci 19140/Yellow 5, Ci 42090/Blue 1, Benzyl Benzoate, Benzyl Salicylate, Coumarin, Hydroxycitronellal, Limonene, Linalool

Alternative: Mariah Carey Forever Eau de Parfum


  1. I'd get some just for that funky bottle!

  2. It's nice, isn't it? Looks great on a shelf.