Thursday, 15 November 2012

Transformulas Ageless Beauty Eye Lifting Gel (review)

I first came across this “Advanced Cosmeceutical Eye Treatment” when the Daily Mail did a fluff piece on it, and it was revealed that Elizabeth Hurley, Melinda Messenger, Victoria Beckham and Simon Cowell are (allegedly) massive fans. The article stated that this in-demand product had a massive waiting list with a back-order of over 8,000 units.
Transformulas Ageless Beauty Eye Lifting Gel
So there is a lot of hype over this and other Transformulas products. People say this gel really does exactly what it says: smooths lines and wrinkles, lifts the eye area, tightens the skin, moisturises and decreases puffiness by reducing cell inflammation. That's a fairly wide-ranging set of abilities and I thought that if it can manage even half that I'd be impressed.

And impressed I am. The gel really does give you “immediate, semi-permanent results” when it comes to tightening and lifting. My eye area looked smoother and a little more taut, so you can count me amongst the 90% of volunteers Transformulas claim felt their fine lines and wrinkles were smoothed. There is a pitfall, though: the gel – which I don't think is moisturising – left my eye area feeling a bit tight. Almost to the point of being uncomfortable. This does ease when you apply eye cream on top, which is what Transformulas recommend, but I thought I'd mention it anyway.

Transformulas Ageless Beauty Eye Lifting Gel
I didn't react to the gel, and I certainly didn't get any puffiness so that's another claim verified. It actually felt quite cooling on my skin and is very easy to use. You simply take the wand – shaped like a liquid eyeshadow applicator stick – and sweep it across the areas you wish to target. I focused on the fine lines under my eyes and on the brow bone for good measure. You gently tap the gel into the skin until it's absorbed and feels tacky to the touch. Don't ever drag the skin, because you'll only cause it to sag over time. They advise you to not overload your skin with the gel, too.

For ultimate lifting you're supposed to apply the product and hold the skin up with your fingers for five seconds. I tried this but didn't see any extra effects so I didn't bother continuing, because using the gel like an under-moisturiser serum works well enough. It can also be used as a pick-me-up on top of foundation or concealer to tackle tired looking eyes after a long day at the office or a long night out on the town. The results this time weren't as impressive; it has less of a tightening, lifting effect when not applied to freshly cleansed skin. I would stick to using the gel as part of your morning and evening skincare routine followed by eye cream.

Here's an official introduction video with a particularly creepy male presenter!

As for the natural issue... yes, there is extract of Beech Tree Bud, which “gives skin more elasticity to help reduce fine lines and wrinkles” and Kigelia Africana extract offers “antibacterial properties for healing, firming and hydrating” but there's also propylene glycol and five different paraben preservatives.

A few weeks down the line I can't say my eyes look dramatically younger, but I'm not quite thirty and I've been looking after my skin for a while now so I never expect miracles from anti-ageing products. It's advertised as “an eye lift in a tube” and that's a surprisingly accurate statement, except the effects are not permanent, but then Transformulas don't claim they are. Continued use is advisable if you want to maintain that bright-eyed, wide awake look this gel gives you. For this reason, if you're not worried about the cost, I would recommend this eye gel to anyone over thirty, as it is this age group (and older) who will benefit the most from its tightening and firming effects.

Genuine tightening effects
Not a huge amount for your money
Makes eye area look brighter and smoother
Some gel leaks out when you screw it shut

Hardly moisturising


Brand: Transformulas


Size: 10 ml
Price: £29.95 (£299.50/100 ml)

Manufactured: Europe

Ingredients: Water (Aqua), Hydroxypropyl Cyclodextrin, Kigelia Africana Extract, Biosaccharide Gum-1, Fagus Sylvatica Extract, Propylene Glycol, Sodium PCA, Butylene Glycol, Sodium Carbomer, Phenoxyethanol, Methylparaben, Ethyparaben, Propylparaben, Butylparaben, Isobutylparaben

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