Friday, 14 December 2012

VO5 Give Me Texture Instant Oomph Powder (review)

VO5 Give Me Texture Instant Oomph Powder
One of my favourite hair styling products is texturising powders. I first tried Aveda's Pure Abundance Hair Potion over three years ago, but I never reviewed it, so I'm starting with VO5's rival version instead. Ultimately all styling powders aim to boost your hair's thickness and give you more grip by adding lots of texture. Thickness + texture = easy volume, so you can see why every man and his dog is offering these wonder products nowadays.

To help make their styling range stand out from the crowd VO5 (I think the 'Alberto' bit has been dropped) gave everything a make-over last year. You won't miss them, the hot pink packaging makes them stand out on the overloaded shelves, but I wonder if the overwhelmingly girly colour might put some men off. It would be a shame if it did, because this Instant Oomph Powder is rather good.

You can use this on long or short hair, and it's flexible enough to work into a number of different styles. For short hair you can sprinkle it into your hands, rub them together and add a choppiness to your style, or use it to form stiff peaks and smooth, conformist partings. If, however, you have longer hair like me, you might find it easier to sprinkle the powder directly onto your roots – naturally, you can do this on short hair, too – and this is where the excellent texturising and thickening properties come into their own. Don't worry about the dandruff effect, it all rubs in, just aim for flat, lifeless areas of hair and sprinkle on. Massage in 'til the powder has gone and your hair feels thicker (and perhaps a little bit tacky) then style as usual.

Whenever I use this my hair has much more oomph (hence the name, I guess!) and it's easier to get a grip on to style properly. This is particularly useful if I've used an intensive conditioner and my hair's too slippery to get a handle on. My hair also stays in place for longer, which I find very useful if I'm going straight from work to a social engagement – there's little need for a restyle.

As with most products there's a downside. The applicator really isn't the best. You get one medium sized hole for sprinkling, and it makes the powder come out in a concentrated stream – especially if you shake too hard or squeeze the bottle (don't do that!). Schwarzkopf's Got2B POWDER'ful has a better 13 small-hole sprinkler system. On the bright side, the VO5 powder is nicely fragranced but too strong – the perfume is also very feminine like the packaging, which won't be to everyone's taste.

Don't be afraid of using these styling powders, they really are pretty easy, and versatile, too! Some other reviewers had concerns that it was making their hair look greasy, but I have oily hair and I've never had this trouble. I would be more cautious if I had fine hair, as fine hair can be more easily overloaded with product, but if you're sensible you shouldn't have any problems – plus I find the finish is matte rather than shiny, anyway. This VO5 version is good because it's competitively priced and offers good performance even though the applicator does need improving.


YES!
NO!
Easy texture and good thickening properties
Too easy to overload hair with powder
Similar price to rival styling powders
Fragrance is far too strong

Packaging is just too feminine


EFFICACY RATING
VALUE RATING
NATURAL RATING




Brand: VO5

Website: www.vo5.co.uk

Size: 7 g
Price: £4.09 (£58.43/100 g)

Manufactured: United Kingdom

Ingredients: Water (Aqua), Silica Silylate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Citric Acid, Silica, Linalool, Butylphenyl Methylpropional, Isoceteth-20, Benzyl Salicylate, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol

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