Saturday, 8 December 2012

Fudge Urban Dry Shampoo (review)

Fudge Urban Dry Shampoo

Fudge Urban is a stylish Aussie haircare company with bright orange and graffiti-design packaging. It is currently only available at Superdrug in the U.K. and is quite clearly aimed at the youth market, even though it isn't priced as such. Just under £7 for a small can of dry shampoo is pretty expensive by most people's standards, so does it live up to it's lofty price tag?


Unless you really adore the packaging (it is pretty funky, I must admit) you'll be better off looking elsewhere. Admittedly, the spray is easy to use and to control thanks to it's accuracy, but the powder is the whitest I've ever used – but unlike most rivals, I find Fudge's dry shampoo more difficult to brush out. Even with extensive massaging and combing (to remove the inevitable knots!) followed by thorough hair brushing, I still found my hair was left with a very pale topcoat!

To make matters worse it's not even as good as the class leaders at removing or disguising oily residue, and at this price that's unacceptable. You've got a vicious circle: if you don't apply enough product you'll still have greasy roots; if you apply too much product you'll resemble a ghost with a peculiar case of dandruff. I found getting the balance right too difficult – it's not supposed to be rocket science.

On the bright side, if I applied the product (somewhat extensively) at night, and slept on it, I found that by the morning my hair had lost some of it's icing sugar dusting and was left looking like it could tackle another day. It is moderately volumising, but again, I can't help but expect more for the price.

I'll finish with the scent: this dry shampoo is Fudge by name and fudge by fragrance. I like fudge, but don't like the smell of this product. It's like a strange, artificial version of fudge that went wrong in the laboratory. Of course it's a matter of each to their own, but it's not for me at all.

Packaging design is great, if that sways you
Smells really weird, like burnt fudge
Very accurate spray makes it easy to use
Too expensive for merely average performance

Hard to brush out powder completely

Can't disguise oil as well as some cheaper rivals


Brand: Fudge


Size: 150 ml
Price: £6.99 (£4.66/100 ml)

Manufactured: Australia

Ingredients: Butane, Isobutane, Ethanol, Propane, Aluminium Starch Octenylsuccinate, Oryza Sativa, Prunus Armeniaca (Apricot Kernel Oil), Disteardimonium Hectorite, Isopropyl Myristate, Parfum, d-Limonene

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