Tuesday, 12 March 2013

John Frieda Luxurious Volume Anytime Volume Refresher Spray (review)


John Frieda Luxurious Volume Anytime Refresher

John Frieda's Luxurious Volume range is made up of shampoo, conditioner and styling products, and one of those styling products is the Anytime Volume Refresher Spray tested here. Truth be told, this is just a dry shampoo with a fancier name. Its purpose is to '[revive] volume when hair falls flat' and is marketed as the 'perfect pick-me-up'. The slim blue can holds just 125 ml of product and at nearly £6 a can it's quite expensive.

To a certain extent it lives up to its high price tag. The attractive looking can is easy to hold and the spray direction is good. The oil absorbing ability of this dry shampoo is about market average, too, and it adds genuine substance and grip to your hair making styling easier. On top of all that it smells nice and is almost completely invisible when applied.

However...

It is not a product I'd recommend unless money is no object and you simply have to have a premium branded dry shampoo. (Why would you, though?) The results are simply not good enough to justify the price. When Batiste offers a volumising dry shampoo for £2.00/100 ml that's less than half the price but works just as well, smells equally lovely and lasts much longer it's impossible for me – or John Frieda, for that matter – to justify the £4.71/100 ml that they're asking. That's a huge 136% increase, and for what? A name?

I have nothing against premium products, but to justify their price they have to offer something more, something to differentiate it from mainstream rivals, and this is where this Anytime Volume Refresher falls short. They've marketed it (and priced it) as a luxury hair styling product but you'd be better off looking elsewhere and saving your money. This is not a bad product, just an overpriced one.

Note...

Well, it seems this hasn't been a big success for John Frieda because while refurbishing the Luxurious Volume range (it's green rather than blue now) they've rethought this Anytime Volume Refresher and called it Volume Refresh Dry Shampoo.  And it's in a bigger can.  Hooray!


YES!
NO!
A good styling product
Can't justify price
Easily disguised on hair
Oil absorption only average

Can is far too small


EFFICACY RATING
VALUE RATING
ECOLOGY RATING




Brand: John Frieda


Size:125 ml
Price: £5.89 (£4.71/100 ml)

Manufactured: European Union

Ingredients: Pentane, Dimethyl Ether, Alcohol Denat., Oryza Sativa Starch, Parfum, Linalool, Butylphenyl Methylpropional, Citronellol

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