Friday, 5 April 2013

James Bond 007 Ocean Royale Eau de Toilette Spray (review)

James Bond 007 Ocean Royale EDT Spray
One of the big disappointments with James Bond 007’s new fragrance is that it is more 'Octopussy' than 'Ocean Royale'. But don't read too much into that or you'll be tempted to think this product is more interesting than it actually is. 

Does the world really need another ‘sea breeze’ inspired fragrance? It is hard to say. On one hand these kinds of fragrances can be very uninspired; on the other hand they are popular at the moment. I suppose it depends on what you want from a fragrance. The thing is, I love trying new fragrances that are unique and little-worn and can stand out amongst the more generic brands because they are tailored to a niche market rather than begging for mass appeal. I think that this fragrance is begging for mass appeal. That doesn’t make it a bad fragrance, necessarily, but we’re just so used to this kind of fragrance now: It is pleasant but uninspired and it isn’t going to offend and for that reason it’ll probably be a big-seller for P&G Prestige Beauty. 

Ocean Royale contains notes of sea breeze accord, lime, aniseed, teak wood, orris, cedar wood, guaiac wood, sandalwood and Jamaican coffee accord. Sadly, for me, the most unusual ingredients on the list aren’t in abundance and for this reason it doesn’t have the surprise-factor I’d like. It is fresh and clean-smelling, but if they really are aiming for a sea breeze accord then they’ve made a poor interpretation. That’s not to say it isn’t nice: I could probably use it just after showering at the gym during the summer. I think it’d make an energising and masculine pick-me-up.

The ingredients list contains all of the usual suspects and the ‘parfum’ in the listing could include just about anything (the manufacturers don’t have to list individual ingredients in order to protect their formulation). For some reason, this product contains colouring but since the bottle is dark blue so I don’t see what this achieves. A further note on ecology: Proctor and Gamble, the manufacturers, test on animals. Whether this particular product or the ingredients it includes were tested on animals, I don’t know. 

Something about the packaging confused me: The screw cap. Perhaps it was because I was distracted after initially dropping the bottle on my toe, I don't know, but I couldn’t figure out how to open it. It was only a momentary thing and I soon worked it out, but by that time I’d broken the novelty cap. Okay, so I shouldn't have expected too much for £20, but to have the cap break? Please. I’m a weakling--this wasn’t a case of brute force. 

Talking of packaging, this comes in 30, 50 and 75 ml bottles (which is handy, I think, because if you really dislike the person you’re buying it for you could get them a larger bottle). The bottle is made of cheap-looking blue glass. It is of course imprinted with the 007 logo which radiates tackiness. 

If you are looking to buy a fresh sea fragrance and have a slightly higher budget, try Dolce and Gabbana’s The One Sport (also manufactured by P&G Prestige Beauty), which has notes of lavender and salty sea air. It is different enough to make it stand out from the usual water-inspired fragrances--including this one. However, if you really want something with a better quality of ocean without even a hint of octopus, then look towards the king of interpretation, CB I Hate Perfume, whose sea scents include the wonderful Ocean/Eternal Return which blends ocean air, wood and cyprus notes--a product that nearly smells like the real thing. You see, Ocean Royale might smell faintly of something that smells faintly of the sea, but Ocean/Eternal Return is the real deal. Close your eyes and you're there. 

YES!
NO!
Lasts well for a product of this price
Packaging feels cheaply made

Generic and uninspired

Everyone will be wearing it

EFFICACY RATING
VALUE RATING
ECOLOGY RATING


Brand: James Bond 007

Website: www.007fragrances.com

Manufactured: Germany

Size: 50 ml
Price: £20.00 (£40.00/100 ml)

Ingredients: Alchohol Denat, Aqua, Parfum, Ethylhexyl Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, BHT, Limonene, Coumarin, Linalool, Alpha-Isomethyl Ionine, Cinnamal, Citral, Eugenol, Farnesol, CI60730 (Ext. Violet 2)

Alternative: Viktor & Rolf Spicebomb Eau de Toilette

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