Wednesday, 17 July 2013

Clinique Dramatically Different Moisturising Lotion+ (review)

Clinique Dramatically Different
Moisturising Lotion+ 125 ml
The new kid on the block that absolutely everybody’s talking about is Clinique Dramatically Different Moisturising Lotion+ (DDML+), the reformulation of the original which launched in 1968. What Clinique have done is similar to the inevitable stripping-out of the 1960s olive-green bathroom suite, replacing it with a modern alternative. But not too modern; this isn’t a ground-breaking product. It is good, reliable, and safe, but it isn’t an innovation. 

I tried the original version years ago when I was a teenager and at the time it wasn’t really suited to me. My skin was oilier then, and both versions are heavy in mineral oil which is incredibly moisturising. For me, it was a recipe for spots. Clinique state that it was to be used not necessarily all over, but even in just the dry areas. At the time, the gel version of the product hadn’t been launched, which is a shame because it caters perfectly for the combination oily and oily skin types that DDML (and now DDML+) is too rich for. 

Years later, as my skin began to dry out, I started actively to look for products with mineral oil. The thing that kept me away from going back to DDML was the lack of glycerine in the ingredients listing. Glycerine is a wonderful ingredient that binds water into the skin. Before, DDML was a one-trick pony: It could replace the oil, but it couldn’t replace water. Now it can, and that’s why I’ve gone back to it. 

There’s more that’s new in its incarnation as DDML+. It now contains a dose of sodium hyaluronate, a safe, low-risk ingredient that is incredibly effective at binding water to the skin, reducing roughness, flakiness and fine lines. They’ve also added urea, which also binds water to the skin, and has mild exfoliating properties too. Again, it is safe and unlikely to irritate. There are also plant extracts in the form of cucumber fruit, sunflower and barley. It is a formulation that is relatively safe because there is nothing outlandish in it, and in fact its ingredients have been used elsewhere in skincare products for years. It is the way they are combined here which makes it a good product. 

The thing I love about DDML+, the third step in Clinique’s 3-step system, is that it is a well though-out, reliable product. It is a safe choice. They haven’t added common irritants (though I know some people don’t like using mineral oils) or unnecessary fragrances. It has been tested, and tested again, in its original formulation for over forty years, and in its current form, throughout a six-year testing period on human participants. After all, replacing such an iconic product after all of this time is a big risk which could make or break the brand. They sell a bottle of DDML every five seconds around the world, after all. 

For me, there are a couple of little niggles: It contains yellow colourings, which to me seem unnecessary, and there isn't an SPF version (despite their mens range containing a successful SPF product based on the original DDML formula).

The texture of this product is brilliantly smooth; totally unlike any other skincare product I’ve tried. It glides on, and absorbs fully, which, again, is quite unlike some skincare products (and particularly those that contain mineral oils). It is wonderful to use for a mini massage, and doesn’t ever clump or flake. It leaves the skin feeling moisturised but not sticky or oily. It is advertised as being suitable for very dry, dry, and dry combination skin types. It isn’t necessary to use it all over if you don’t need to, and it lasts two years in the pack once opened, so there’s plenty of time to use it up. 

I bought the pump bottle version of the product in 125 ml for £29.00, but it is also available in a 50 ml tube, 50 ml bottle with cap, 125 ml bottle with cap, and 125 ml bottle with pump. They’re now all produced in plastic after they ditched the original glass bottle design a few years back, which is great news for gym-bag-tired shoulders. 

When I use this product, my skin feels moisturised and looks more relaxed and comfortable. Flakes have disappeared, fine lines have softened  and I feel great. Because it doesn’t contain SPF, I have to use other products for that task. I don’t mind too much, though, because it means I can use the same moisturiser morning and evening but in combination with an SPF shield during the day. 

If you’ve tried this product, let us know your thoughts. 

Heals, comforts, moisturises
Some people might object to the inclusion of mineral oils
Safe for skin that is easily irritated
Doesn't come in an SPF version
Great packaging


Brand: Clinique

Size: 125 ml
Price: £29.50 (£23.60/100 ml)

Manufactured: United Kingdom

Ingredients: Water, Mineral Oil, Glycerine, Petrolatum, Stearic Acid, Glyceryl Staerate, Sesamum Indicum (Sesame) Oil, Urea, Lanolin Alcohol, Triethanolamine, Hordeum Vulgare (Barley) Extract, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuss (Sunflower) Seedcake, Propylene Glycol Dicapriate, Sodium Hyaluronate, Butylene Glycol, Penthylene Glycol, Trisodium EDTA, Phenoxyethanol, Yellow 6 (CI 16985), Yellow 5 (CI 19140), Red 33 (CI17200) [ILN39477] 

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