Monday, 16 September 2013

BeautyIn B-Young and Free Beauty Candy Strawberry (review)

I was genuinely excited to find Beauty Candy in Selfridges this week; deluded soul that I was. Perhaps the success of these candies, if indeed they do become successful, and I doubt it, will result from impulse purchases by people too busy to research their efficacy and invest in better, beauty-boosting alternatives. 

Beauty Candy, tag-lined by the odd proposition 'B-young and free', which I can only assume refers to being too care-free to wonder about what you're putting in your mouth, produce hydrolized-beef-collagen-infused candy. Yum (!). Originally sold exclusively through Selfridges, Beauty Candy, which have now spread, virus-like, to Harvey Nichols, contain no fat, sodium or sugar, and come in at 41 calories per 24-gram pack, priced at £2.50. Incidentally, while I am pleased that these sweets don't contain sodium, I'm yet to meet candy that does, so I am unsure why the packaging mentions this. Even less likely is finding fat. The phrase 'grasping at straws' comes to mind.

In Selfridges, London, Beauty Candy can be found, if you really must look for it, to the right of the chocolatiers, nestled just behind the Aesop counter; two places I'd much rather visit. Selfridges' website (as accessed on 15 September 2013) claims that the sweets have 'proven benefits', before listing the beneficial ingredients as "hydrolyzed collagem [sic], foclic [sic] acid, ACE vitamin complex, patothenic [sic] acid, beta carotene and anthocyanins", providing nearly as many spelling mistakes as potential beauty advantages. 

Let's look at what's inside. I'm not going to focus on the addition of the folic acid and vitamins, because these really are a non-event: They're offering what multivitamins and minerals supplements have done for years, but do so in a way that is less comprehensive, and definitely more expensive. To take the recommended dose of these candies, one must eat a 24 gram packet a day, at £2.50 a shot, or equivalent to just under £1000.00 a year. Preferably, one would instead spend that money on a wholesome, nutritious diet, which would be much more enjoyable and tasty and would have undoubted and undisputed beauty benefits. 

Really, then, the appeal of this product is based on the effectiveness of the hydrolyzed beef collagen it contains. And that just seals its fate. There is a desperate lack of high-quality, sturdy, peer-reviewed evidence to back up BeautyIn's claims regarding the effectiveness of the collagen. Perhaps, one day, there will be rigorous research showing that hydrolyzed beef protein is a miracle additive, but, until that time, if it should ever come, these won't be on my shopping list. They will remain, in my eyes, a fad that might appeal to a younger age group due to BeautyIn's marketing, who, ironically, will have all the collagen they need, naturally and in abundance, without having to supplement.  

No, if you want something tasty and healthful, spend your money in Selfridges'  wonderful beauty hall, or take a walk down Oxford Street to the Waitrose beneath John Lewis. Try something exciting and tasty and forget about this fad for now, unless future evidence says otherwise. And since, as the saying goes, one must do everything in moderation, why not try the chocolate and salted caramel tarts sold in the restaurant on the fourth floor of Selfridges. They won't make you look younger, but they might just make you happy. 


Poor value

Lack of rigorous research

Poorly executed concept


Brand: BeautyIn

Size: 24 g
Price: £2.50

1 comment:

  1. "try the chocolate and salted caramel tarts ... They won't make you look younger, but they might just make you happy." <- this, or something similar, has been my method of happiness for years! The sweets do sound like nonsense, though. What an odd idea!