Wednesday, 16 October 2013

Natio Ageless Advanced Lifting and Firming Serum (review)

It's always a good indicator of a product's desirability when you panic when it runs out. I had no idea I was running out of this anti-ageing serum from natural Australian skincare brand Natio – unfortunately, you can't see the contents! Since I ordered this online I've since found out that it's available in certain supermarkets here in the U.K., which is progress, as it's sold nowhere near as universally here as it is in the Antipodes, so panic over. I'll pick some more up tomorrow!

Natio Ageless Advanced Lifting and Firming Serum

There are many reasons why I like this serum so much, but let's start with the basics. Natio is a brand I found online, and thought I'd give it a go. So I started small and bought their Moisturising Lip Balm SPF 30+, which I loved. I then wanted to try other products from the range and found their Lifting and Firming Serum. The plant essences in this serum “work at the foundation of skin texture” and help to “promote smooth, firm and even-toned skin”.

Natio is a more natural brand, but like all their products there's room for improvement. For example, this serum contains 'parfum', which could be anything, but unlike some other 'natural' ageing treatments we've tried, there's no propylene glycol, mica or artificial colourant. It is, however, a gentle, non-irritating formula and Natio promise that it's suitable for all skin types, but I'd advise dry skin types to look for something more nourishing.

It's also well priced, retailing at around fifteen pounds in the U.K. and even less in the land of Oz, where it's priced at under twenty Australian dollars, which is less than twelve British pounds at current exchange rates! Bearing in mind a little goes a long way, and the handy pump dispenser means there's no waste, I think it's quite excellent value for money – especially because it works!

The cloudy gel sinks into my skin effortlessly and never leaves it feeling oily, nor do I ever get blemishes. It's not moisturising enough to use alone at night, but whatever time of day you do use it, you'll hopefully enjoy the firming and toning effects which seem to shine through even after you've applied your day and night moisturisers on top. It really does smooth out the look of my skin. No, it's not a miracle worker – no anti-ageing products are – but the even toned look after use is plain to see; I'm impressed.

It hasn't tackled the fine lines that are appearing on my forehead, but that's expecting too much. If you're realistic with your expectations I'm sure you'll appreciate this serum's subtle enhancing abilities. Overall my face looked fresher and smoother every time I used it, and combined with its ease of use and decent price means it's one of the few products I intend on buying again.

Perhaps buyers will glance at the plain white packaging on the shelf and move on; it is admittedly a rather innocuous, bland design. The big names in the industry spend a fortune creating glamorous products that look and feel luxurious, and this is a big draw for people, but they'll be missing out. For normal to combination and oily skinned people, this is a great serum, that I can highly recommend.

YES!
NO!
Sinks in easily, never greasy and good under make-up
Forgettable design won't attract much attention
Well priced, especially in its home country
Dry skin types should try something more moisturising
Makes my skin look more even and smooth


EFFICACY RATING
VALUE RATING
ECOLOGY RATING




Brand: Natio

Website: www.natio.com.au

Size: 30 ml
Price: £15.20 (£50.67/100 ml)

Manufactured: Australia

Ingredients: Water (Aqua), Butylene Glycol, Glycerin, Hexylene Glycol, Tapioca Starch, PEG-60 Almond Glycerides, Triethanolamine, Phenoxyethanol, Caprylyl Glycol, Calendula Officinalis Flower Extract, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Citrus Nobilis (Mandarin Orange) Peel Oil, Cedrus Atlantica Bark Oil, Fragrance (Parfum), Rosmarinus Officinalis (Rosemary) Leaf Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Canina Fruit Oil, Tetrasodium EDTA

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