Sunday, 9 March 2014

Sainsbury's Vitamin E Cleansing Wipes (review)

Most high street retailers and supermarkets offer a simple vitamin E skincare range. It's popular with consumers who just want basic, effective products without fuss or overzealous promises. They tend to be suitable for most skin types, too, so as a result of the basic nature of these products they are generally well priced with a wide selection to choose from.

Sainsbury's Vitamin E Cleansing Wipes

I bought these Vitamin E Cleansing Wipes by Sainsbury's to see if entry-level skincare wipes are as effective as my preferred more-natural (and more expensive) options. These ones are available for just £1.10 which is cheaper than The Body Shop's, Boot's and Superdrug's equivalents but slightly more than ASDA's and Tesco's versions. There's not much in it, to be honest with you. For just over a pound I expect effective cleansing from a decent-sized cloth but will happily make-do without any fancy extras such as targeted t-zone care or anti-ageing properties.

What you actually get with these Vitamin E cleansing wipes are ones which are slightly smaller than average, but still a usable size. The cloth also feels very soft and smooth. However, they aren't very strong. The harder you press (for example on the oil-prone t-zone) the more they shred, meaning a few seconds of picking off fluff is sometimes required after use. Also, if you're a man with even a hint of stubble, they will fall apart in front of your eyes. Talk about flimsy! In the end I resorted to swiping my face with damp cotton wool to clean up after use which defeats the time-saving benefits usually offered by wipes! While I admit I'm vigorous with my cleansing wipes to get a really deep clean, I rarely have issues like this, and if you read our Product Review Index you'll see we've tested a lot!

On the bright side, as long as the wipe holds it together it cleanses well but can't remove waterproof make-up. To be fair, Sainsbury's don't claim they can. The wipes didn't dry my face out at all – you can thank the vitamin e and avocado oil for that – and while they do smell nice and sweet, the scent comes from 'parfum'. There's no parabens, propylene glycol or other suspicious ingredients. They're also certified cruelty-free so you can buy them with a clear conscience. They don't appear to be biodegradable, however, and the plastic packaging is not widely recycled.

I won't be buying these again, even though the nice smell and gentle cleansing appeals. With so many facial cleansing wipes available at every conceivable price range, there's really no need to try these when you can get good-value rival products that are stronger, clean just as well and come with a variety of 'bonus features' that make them more desirable. A good attempt, Sainsbury's, but they need a bit more tweaking.

Cleansing is gentle and mostly effective
Weak cloth can fall apart; not suitable for men
Nice fragrance; quite feminine

Very low price yet perform better than you might expect!


Brand: Sainsbury's

Size: 25 wipes
Price: £1.10 (£0.04/wipes)

Manufactured: United Kingdom

Ingredients: Aqua, Glycerin, Cetearyl Isononanoate, Phenoxyethanol, Sodium Benzoate, Ceteareth-20, Cetearyl Alcohol, Potassium Sorbate, Polysorbate 20, Parfum, Glyceryl Stearate, Citric Acid, Ceteareth-12, Cetyl Palmitate, Benzoic Acid, Tocopheryl Acetate, Persea Gratissima Oil

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