Thursday, 10 April 2014

Avon Advance Techniques Moroccan Argan Oil Shampoo and Conditioner (review)

Organix Renewing Moroccan Argan Oil Shampoo & Conditioner is one of our more popular shampoo and conditioner reviews, and I suspect this is due to the very fashionable argan oil ingredient. Argan oil is everywhere: hair care, skin care, hand care, body care... you name it, you'll find it. It's come down in price a lot, too, so even everyday brands are incorporating it into their products. One such brand is Avon's Advance Techniques. They've introduced a Moroccan Argan Oil collection which is detailed below:

Shampoo - £2.80
Conditioner -  £2.80
Mask - £5.50
Heat Infusion -  £5.50
Leave-In Treatment - £5.50
Gloss Spray -  £5.50

Avon Moroccan Argan Oil Shampoo and Conditioner

I bought the shampoo, conditioner and mask – which I'm reviewing later – but didn't pay full-price for them as they were on offer! (A fairly regular occurrence with Avon.) I wanted to see if the cheaper end of the argan oil haircare market is as worthy as the pricier products. However, while I think the products I've bought are good value for money, the gloss spray and leave-in treatment seem a little expensive.

As Avon likes to use both sodium laureth sulphate and sodium lauryl sulphate in their shampoos, of course the lathering you get is excellent. SLES and especially SLS can cause allergic reactions in some people so do be aware. There are much safer, effective natural alternatives in some rival's products. I was unaffected, however, and found the shampoo lifted daily grime and grease from my hair without much effort. It smells nice, too, a bit like Pantene. Rinsing out is a bit of a chore, though, so you might need to allow extra time for that.

The white, gel-cream conditioner seems to smell even stronger (unsurprisingly both products contain lots of 'parfum'). It smooths through hair easily enough, I left it on for a minute as they suggested and rinsed. Again, this takes a while, but my hair did feel soft and smooth when wet and was subtly perfumed. When my hair had dried, though, it looked flat and a bit lifeless. Yes, it was nourished and looked shiny, but it had less vitality than before.

There is little to no natural aspect to these products. Apart from the SLS, SLES and perfume I've mentioned, there's parabens, silicones and other artificial ingredients, too. Yes, there are a couple of real plant extracts included (one of which is argan oil, of course, but it's very low-down in the ingredients listings) but overall a poor show. Couple this to the fact Avon partakes in animal testing and it's really not a company that can boast a clean conscience.

While the silver and turquoise colours look great, Avon typically saves money by cramming as many languages on their packs as humanly possible, and here is no different. I counted fourteen (!) per bottle. This means that even with a two-layer peel-able label, there's little room for anything other than basic information and it's all in a small font making reading the important stuff trickier. At least the shampoo and conditioner bottles are the opposite way up to one another, so you're less likely to get them confused in the shower!

Avon identify five so-called 'beauty benefits' from using this range, and here are my thoughts on them:

  1. stronger-feeling hair (Not really, my hair was strong before and doesn't feel improved with this)
  2. instant shine (Yes, there is an obvious shine to my hair, but again other products give me similar results)
  3. smooth finish (Indeed; this is a good range for smoothing out wayward hair)
  4. silky perfection (Agreed. There's an inherent softness resulting from the conditioner)
  5. weightless movement (No. Hair looks much flatter and weighed-down, even with copious amounts of rinsing)

Ultimately it's no.5 that's the deal-breaker. I like my hair to have lots of bounce and this doesn't deliver on its promises. Maybe dry-haired people will get better results than me. But I firmly believe you can get better smoothing products which improve overall vitality (see our alternative below for my current favourite); best of all, you don't have to buy from a company that tests on animals.

The trouble with blogging...

While trying to take a picture for Beauty Insignia, one of my cats, Toby, kept interfering; he disrupted shot after shot!  Maybe he's not a fan, either?

Hair feels nourished and smooth
Ecologically unsound
Good value for money
Some might find perfume too strong

Hair feels lifeless and looks flatter

Products don't rinse out easily

Avon approves of animal testing


Brand: Avon

Size: 250 ml
Price: £2.80 (£1.12/100 ml)

Manufactured: Poland

Shampoo Ingredients: Aqua, Sodium Laureth Sulphate, Cocamide MEA, Sodium Lauryl Sulphate, Cocamidopropyl Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Parfum, Sodium Chloride, PEG-12 Dimethicone, Disodium EDTA, Sodium Hydroxymethylglycinate, Citric Acid, Quaternium-80, Creatine, Argania Spinosa Kernal Oil, Crambe Abyssinica Seed Oil, Hydrolysed Wheat Protein, Panthenol, Tocopherol Acetate, Hydrolysed Wheat Starch, Laminaria Digitata Extract, Pelvetia Canaliculata Extract, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene

Conditioner Ingredients: Aqua, Cetyl Alcohol, Stearyl Alcohol, Dimethiconol, Crambe Abyssinica Seed Oil, Stearamidopropyl Dimethylamine, Parfum, Dicetyldimonium Chloride, Phenoxyethanol, PEG-2 Dimeadowfoamamidoethylmonium Methosulphate, Glycolic Acid, Creatine, Disodium EDTA, Glycerin, Hexylene Glycol, Ceteth-24, Quaternium-33, Argania Spinosa Kernal Oil, Panthenol, Tocopherol Acetate, Laminaria Digitata Extract, Pelvetia Canaliculata Extract, Amyl Cinnamal, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene

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