Friday, 11 April 2014

U Little Beauty Vitamin C Serum (review)

U Little Beauty Vitamin C Serum

U Little Beauty is another find from the land of Oz, a country whose beauty brands I've been scouring with zeal after such a successful find in rival Aussie cosmetics company Natio. Maybe the Australians have a knack for skincare that has somehow passed me by all these years? With Natio seriously impressing, I had high hopes for U Little Beauty (ULB for short) and thought I'd start with their Vitamin C Serum.

It's about sixteen pounds here in the U.K.; unusually this works out cheaper than the $40 charged in Australia (which roughly converts to about £22). This puts it firmly in the semi-premium price bracket where competition is fierce. This means it's pricier than the outstanding Natio Ageless Advanced Lifting and Firming Serum but ULB contains certified organic ingredients which always cost more. It's also vegan friendly, cruelty-free and contains no parabens, propylene glycol or SLS/SLES. Few serums are as natural as this.

The claims and the results...

Vitamin C stimulates the growth of collagen … helping to restore strength and moisture”

My skin does feel protected if a bit sticky after use. It doesn't always sink in quite as effortlessly as I'd like but my face looks healthy and feels plump so it's doing a good job.

The kakadu plum is a rich anti-oxidant; anti-oxidants reduce skin damage caused by free radicals and exposure to harsh environmental elements”

After the first few uses my skin went ever so slightly blotchy, but it soon adjusted and there were no residual after-effects. I don't think my face has more of a glow than before, but this serum certainly hasn't done any harm!

The orange-coloured vitamin C serum
Kakadu plum, aloe, liquorice and chamomile … hydrate your skin and help reduce the appearance of wrinkles”

The fines lines on my face haven't changed at all, but that's OK. Anti-ageing claims are always a little suspect! There's a moderate moisturising action after application but it can never take the place of a proper cream. You'll need something nourishing on top.

Ultimately this doesn't live up to its Australian rival Natio's serum. While that had visible enhancing benefits, this doesn't. It's fine for helping to maintain a healthy complexion and giving your skin a bit of a boost under your normal day and night products, but it has an unusual smell and unappealing texture which outweigh the benefits for me. And to top it all, the pump dispenser is dodgy and sometimes need multiple presses to get any serum out. A bit disappointing, I'm afraid.

Face looks healthy and skin feels plump
Pump dispenser is poor quality

Unusual smell

Skin can feel sticky


Brand: U Little Beauty

Size: 30 ml
Price: £15.95 (£53.17/100 ml)

Manufactured: Australia

Ingredients: Aqua; Glycerin (plant derived); Sodium Ascorbyl Phosphate; Aloe Barbadensis Leaf Juice; Chamomile (Chamomilla Recutita Matricaria) Flower Extract; Xanthan Gum; Phenoxyethanol; Liquorice (Glycyrrhiza Glabra) Extract; Kakadu (Terminalia Ferdinandiana) Plum Extract; Decyl Glucoside (Plant Derived); Geranium Maculatum Oil; Calendula Officinalis Flower Extract


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