Wednesday, 2 July 2014

Mariah Carey Forever Eau de Parfum (review)

Mariah Carey Forever Eau de Parfum

In 2009 Mariah Carey finally released a perfume worthy of her status. While M was lovely in a generic sweetness kind of way, Luscious Pink was bright but a bit sickly while Lollipop Splash was too sweet and too immature. Forever is different. For a start it's not a confectionery-based scent, nor is it another celebrity fruity-floral (yawn!). Instead it's grown-up and opulent, in a friendly, modern kind of way. It's Mariah in an evening dress rather than hot pants, and that's right up my street.

Mariah Carey © 2013 SKS2K6
The initial impact...
When it was released Mariah said “I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time.” and in truth I think Forever harnesses this positivity quite well. It's bright with a bold freshness from the off that commands your attention (with top notes of neroli, lotus and green apple). This is probably my favourite use of apple in a perfume ever, it's really well done.

A few minutes later...
The opulence kicks in with notes of tuberose and gardenia in the heart; making this smell very feminine, but feminine in a grown-up way rather than the girly innocence of Mariah's previous offerings. At this point it feels glamorous and sensual, making this the perfect date night scent, but truth be told I've been wearing it pretty much everywhere because I like it so much.

The base...
White musk, exotic wood and white flowers intermingle in the base, but I feel it's lacking some oomph. The timidity is a little disappointing, as I felt it was building up to something bigger, but nevertheless it's pleasant and very wearable. I suspect it's designed to appeal to the masses rather than perfume aficionados, and that's fine, especially with such reasonable prices, but I feel Mariah Carey and perfumer collaborator Olivier Gillotin from Givaudan could have been bolder.

Who'll wear it?
It's very womanly, but it's not especially age restrictive like some other glamorous offerings. I think that comes down to the lighter, almost watery, make-up of Forever which feels more modern than the heavy-set opulence of perfumes of old. This is a good thing, unless you prefer cloying! It's definitely not marketed at the tween crowd, though. I mean, just look at the advert below – it's very evocative of the 1940s – but a bit less touching-up would be nice!

The packaging
I love the bottle! It's very art deco, very striking and it makes quite a statement on my dressing table. The tall slender (and good quality, weighty) lid reminds me of the Empire State Building – which is located in Mariah's home town of NYC – while the angular, heavy bottle looks like an old glass keepsake pot, although it's better illustrated in the other picture. The outer box is slightly gaudier with it's contrasting pink with gold trimmings, but even that feels high quality. A vast improvement on the horrible Luscious Pink plastic packaging.

The collection
30 – 100 ml sizes of eau de parfum are available as well as 15 ml of pure perfume and shower and body products. All are well priced and there are gift sets available. The range isn't stocked as widely on British high streets as it once was, but there are lots of places to buy on-line.

Mariah Carey Forever Eau de Parfum


YES!
NO!
A perfume suitable for a modern diva
Base isn't as bold as I'd like
Fresher take on glamour and sensuality

Exudes grown-up femininity

Gorgeous art deco bottle

High quality for low price


EFFICACY RATING
VALUE RATING
ECOLOGY RATING




Brand: Mariah Carey


Size: 30 ml
Price: £20.00 (£66.67/100 ml)

Size: 50 ml
Price: £28.00 (£56.00/100 ml)

Size: 100 ml
Price: £39.00 (£39.00/100 ml)

Manufactured: United States

Ingredients: Alcohol Denat., Parfum (Fragrance), Water (Aqua), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Dipropylene Glycol, Citric Acid, Alpha-Isomethyl Ionone, Cinnamyl Alcohol, Citral,Citronellol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool

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