Tuesday, 26 August 2014

Wilkinson Everyday Value Functional Face Wipes (review)

Wilkinson Everyday Value Functional Face Wipes
Being a big fan of face cleansing wipes, over the years I've tried many different kinds: advanced scientific formulas, natural and ecological options, 'designer' brands and now these wipes from Wilkinson – the cheapest, lowest priced face wipes I've ever clapped eyes on. 25 wipes cost just thirty pence. No, not each. That's for the whole pack!

I've been dying to try these for ages simply because I couldn't wait to find out if I've been a fool all these years spending up to 23 times (!) as much on rival products. Does a low price mean low quality? How have Wilkinson managed to keep the price so small?

Cheap and Cheerful
First off, you only get 25 per pack. While this isn't so unusual, many rival brands have 28 – 35 per pack. The packaging itself is as basic as it gets with Wilkinson's yellow colouring and scant information. You could easily confuse the pack for intimate cleansing wipes or disinfectant cloths.

A sticky label (that isn't particularly sticky) is used to open and close the pack but you have to seal it carefully or the averagely moist wipes will dry out. It's a good idea to keep the pack out of the sun, too. The fragrance of the wipes is rather strong but not horrible.

Low Cost Cleansing
The wipes are extremely thin and break apart and stretch too easily. To demonstrate this I took a picture of one wipe before and after use (on an already clean face!). As I used it the wipe left fibres all over my face, got even thinner and holes appeared even after only gentle use.

Wilkinson Everyday Value Functional Face Wipes before and after use
The formula isn't too bad, to be fair. It's a little harsh, perhaps, but should be fine for normal to combination or oily skin types. I'm not sure I'd recommend them for dry or sensitive types, though, as they can be a little drying. They are dermatologically approved, but that's a bit of a meaningless claim in cosmetics.

They are surprisingly good at removing mascara, but try to avoid getting the lotion in your eyes because it can sting a little. Removing a full face of make-up is a struggle, though, as the wipes are neither strong enough or moist enough to do the job properly.

Animals & the Environment
Wilkinsons animal testing policy is disappointing. The wipes are not biodegradable and the formula they use contains propylene glycol and artificial fragrance. On the bright side I can't see any petroleum based ingredients and no parabens are included.

Overall Thoughts
I keep having to remind myself that these face wipes only cost 30p. While the corners they've cut are obvious (poor quality, cheap formula and basic packaging) I still think they're outstanding value for money. Each cleanse works out at just over 1p which is astonishing.

Now I've tried them, though, I'm satisfied that it's worth spending extra. I prefer better quality wipes with a gentler formula, more nourishing ingredients and a better ecological performance.

YES!
NO!
Incredibly cheap
Very low quality wipes
Can remove mascara
Cleanser is a little too harsh

Hard to grip; fall apart with use

EFFICACY RATING
VALUE RATING
ECOLOGY RATING




Brand: Wilkinson

Website: www.wilko.com

Size: 25 wipes
Price: £0.30 (£0.01/wipe)

Manufactured: Turkey

Ingredients: Aqua, Polysorbate 20, Phenoxyethanol, Propylene Glycol, Ceteraryl Isononanoate, Parfum, Ceteraryl Alcohol, Ceteareth-12, Benzoic Acid, Glyceryl Stearate, Glycerin, Cetyl Palmitate, Dehydroacetic Acid, Citric Acid, Ceteareth-20, Ethylhexylglycerine, Polyaminopropyl Biguanide, Tocopheryl Acetate

Alternative: Organic Surge Kiss and Make-Up Cleansing Wipes

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