Monday, 13 October 2014

Dove Refresh + Care Dry Shampoo (review)

Dove have made good inroads into the haircare market in the last few years so it was inevitable that they'd introduce a dry shampoo at some point. Dry shampoos account for 1 in 5 sales of all shampoos in the U.K. and with such a huge market to tap Dove had to make a good one to stand out from the crowd – the Dove name will only go so far.

Dove Refresh + Care Dry Shampoo
A quick glance at the packaging looks promising. It's a simple white affair with pink and silver highlights with the blurb promising it will leave hair “refreshed and volumised”. It should work with a “few quick sprays” giving you “beautiful, healthy” hair that's “full of body”. The directions (with pictures as well as words) explain things clearly, but there are four languages printed on the can which confuses matters a bit.

Dove Dry Shampoo
It's a good quality spray, this: direct and strong without overdoing it. The powder itself is only slightly visible which would have been extremely impressive a few years back but in this day and age seems to be the norm. The only major downside is the scent. While it's nice and flowery, it's extremely potent. I have to spray it in a well-ventilated room or I find it chokingly strong.

Efficacy can best be described as average. It does absorb oil well and gives your hair a little more bounce but it's not especially volumising and I find the effects don't last as long, as say, Batiste's dry shampoos. Dove's take isn't bad by any means, I've just used slightly better, that's all. On the bright side it does leave my hair very soft.

You will undoubtedly be unsurprised to find out it's not especially natural; few dry shampoos are (with Lush being the most obvious exception). This doesn't put me off, though, but the price does. It's nearly five pounds for a regular 200 ml sized can. That's a bit too much money; you can get better value elsewhere, but you might have to compromise on hair softness a little!

Easy to use
Bit too expensive
Effective oil absorption
Perfume is too strong
Leaves hair softer than some rivals


Brand: Dove


Size: 200 ml
Price: £4.59 (£2.30/100 ml)

Manufactured: n/a

Ingredients: Butane, Isobutane, Propane, Alcohol Denat., Aluminum Starch Octenylsuccinate, Camellia Sinesis Leaf Extract, Ethyl Ester of Hydrolysed Silk, Isopropyl Myristate, Aqua, Silica, Maltodextrin, PEG-8, Parfum, Alpha-Isomethyl Ionone, Benzyl Alcohol, Butylphenyl Methylpropional, Citronellal, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool

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