Wednesday, 19 November 2014

Aveda Pure Abundance Hair Potion (review)

Aveda Pure Abundance Hair Potion
It's taken me a while to get back to trying Aveda's Hair Potion – the only natural styling powder I know of – because the market exploded with a huge number of rival products a couple of years back. I've been working my way through most of them since using Hair Potion back in 2010 or 2011 so I'm more experienced now.

Aveda's take is slightly different to the rest. While it is a powder, it can easily liquefy on application. This makes it, in my opinion, slightly trickier to use as overdoing it will leave your hair weighed-down and greasy. Get it right, though, and the results will be impressive. Simply sprinkly directly onto roots and massage in. You can apply to your palms and smooth through hair if you like, but I found this method ineffective.


Aveda claim it can instantly thicken hair by 17% using natural bulking agents acacia gum and kaolin clay. It should give you a natural-looking matte texture rather than an artificially shiny one and gives your hair extra texture so you can style it more easily and accurately. The slightly gritty texture you get may not sound appealing, but it's actually really good. It's much more subtle than a salt spray.

Aveda Pure Abundance Hair Potion
In reality, Aveda Hair Potion lives up to pretty much all its promises. When I use this my hair does feel thicker (although I've no idea if it's 17% thicker, they must measure these things with a microscope!) and it is easier to style with added texture. The look is semi-matte rather than matte, I'd say, but then my hair veers towards oiliness rather than dryness.

I have overdone it a couple of times, though, and in these instances my hair has looked rather flat. The high street versions are, in all honesty, easier to use as it's harder to go wrong. However, while some of these cheaper versions can look a little chalky and dry if you go crazy, Aveda's Hair Potion never, ever does.

It terms of eco-credentials you can rest assured that Aveda never tests its products on animals and the formula is free of nasties but chock-full of plant extracts. Packaging recycling is tricky, however, but at least there's not an excess of it like some rival companies.

It's so expensive, though! £20 for 20 g and it really doesn't go as far as you think. This is its only significant downside. Yes, it may work, but rivals offer versions at much cheaper prices and they work, too! However, these are never as natural which is a big selling point for Aveda. It's not enough of a pull for me, though. Trevor Sorbie's Volume Big Hair Powder might be expensive, too, but it's still the class-leader and that's the one I'll be buying again.

YES!
NO!
Effective and easy to use
So very expensive; most rivals do it cheaper
Genuinely natural formula
Overuse will make hair greasy and flat
Good texturising qualities


EFFICACY RATING
VALUE RATING
ECOLOGY RATING




Brand: Aveda

Website: www.aveda.co.uk

Size: 20 g
Price: £20.00 (£100.00/100 g)

Manufactured: United States

Ingredients: Aqua (Water), Althaea Officinalis (Marshmallow) Root Extract, Aloe Barbadensis Leaf Juice, Silica, Sodium Citrate, Pullulan, Glycerin, Acacia Senegal Gum, Honey (Mel), Kaolin, Magnesium Sulphate, Maltodextrin, Sodium Coco PG-Dimonium Chloride Phosphate, Citric Acid, Sodium Gluconate, Chlorphenesin

Alternative: Trevor Sorbie Volume Big Hair Powder

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