Sunday, 22 March 2015

L'Oréal Prodigy Extraordinary Natural Hair Colour - 7.40 Vermillon Natural Copper Blonde (review)

L'Oréal Prodigy Extraordinary Natural Hair Colour

I'm always on the look out for even better home hair dye kits. The standard is pretty high these days, I haven't felt the need to go to a salon since I accidentally dyed my hair fire engine red in my Bree from Desperate Housewives phase.

But I digress, these days I tend to choose subtler auburns rather than fire-hot reds, but this particular shade from L'Oréal's new Prodigy collection (7.40 – Vermillon Natural Copper Blonde) is certainly striking. My natural medium-blonde hair should work well with this shade, getting me to that elusive Bree orange, without looking like I've stepped out of a memorable scene from Carrie.

Prodigy looks particularly interesting. L'Oréal boast (and they have the right having invented hair colour over a century ago) that they’ve introduce the most cutting edge technology on the market, they call it micro-oil.  A somewhat underwhelming name, I think. It’s designed to “diffuse a blend of colour … reflecting light to reveal an extraordinary natural-looking colour”.

L'Oréal also promise 100% grey coverage and permanent results with multiple tones that never look fake (even though they are!). Hair texture, they say, will be improved and shine increased. The biggest selling point for me, though? No ammonia! 

Using the product is a little more fiddly than many rival products. You have six separate items – which explains the oversized box – including gloves (a bit short in the fingers for me), a distributing bottle, spatula for stirring (that’s weird), and the usual developer, colourant and conditioner.

I've never had to stir AND shake the developer and colourant together before. It seemed like a waste of time, but I did it anyway. The distributing bottle is a good size and you gets loads of mixture which is brilliant if you have long hair like me. It's a cream rather than foam formula, but that doesn't matter too much, as it's fairly thick and doesn't drip.

It's not too thick to spread, though; I found it easy to massage through my hair and the lack of ammonia is a God send: no watery eyes for me! During development time (an average 30 minutes) this particular shade turned from a lovely peach colour to a rather worrying fluorescent orange! When it came time to rinse out, though, it wasn't too challenging. Plenty of water and careful rinsing is required but you can get the job done.  I did find dye seeping out of my hair for the next two washes, though, but there were no stained towels to contend with. 

The conditioner is rather thick and I found it a bit difficult to spread through my hair, which feels rather parched incidentally. I couldn't get a comb through it even after saturating my hair with the intensive mask. However, it did its job, and my hair went from somewhat straw-like to somewhat silken. I'm writing this review a few days after dying my hair, and it still feels soft. If there are any changes I'll keep you posted! 

As colour kept being washed out of my hair, the intensive copper tones have toned down a bit which I think is a shame.  On the bright side it’s a very natural looking red - only my blonde eyebrows give the game away, but that’s what make-up is for! - there are noticeable tones and highlights and it is still reflecting light nicely. 

Overall I’m very impressed.  It’s perhaps a little fiddly to use, but not annoyingly so.  The final results were impressively natural but still vibrant enough to please people like me who like a bold colour.  I especially love that it’s ammonia free (no more tears!) but let’s not kid ourselves than any mainstream hair dye is a natural choice.  This certainly isn’t.

As for value for money, I don’t think it’s too bad at all!  I paid £7.99 which is admittedly at the higher-priced end of the market, but not by much, and there was enough dye here for even long, thick hair.  The results are good enough to justify the price.  It’s definitely a home dye kit I’d consider buying again.

Colour is bold, bright but still natural-looking
A bit fiddly to use and the gloves have short fingers
Completely ammonia free!
This shade took a few washes to stop leaking out
Hair feels in good condition a week later


Brand: L'Oréal Prodigy

Colourant Size: 60 g
Developer Size: 60 g
Conditioner Size: 60 ml

Price: £7.99 (£7.99/treatment)

Manufactured: Belgium

Colourant Ingredients: Paraffinum Liquidum / Mineral Oil, Aqua / Water, Ethanolamine, Steareth-20, Caprylyl/Capryl Glucoside, Polysorbate 21, Steareth-2, 2,3-Diaminodihydropyrazolo Pyrazolone Dimethosulfonate, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Sodium Metabisulfite, Argania Spinosa Oil / Argania Spinosa Kernel Oil, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Polyquaternium-67, 2-Methyl-5-Hydroxyethylaminophenol, Carthamus Tinctorius Oil / Safflower Seed Oil, EDTA, Parfum / Fragrance, (F.I.L. C161895/2)

Developer Ingredients: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, (F.I.L. C42424/1)

Conditioner Ingredients: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Lactic Acid, Trideceth-6, Chlorhexidine Digluconate, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Amodimethicone, Isopropyl Alcohol, 2-Oleamido-1,3-Octadecanediol, Butylphenyl Methylpropional, Potassium Hydroxide, Cetrimonium Chloride, Hexyl Cinnamal, Parfum / Fragrance, (F.I.L. C159703/2)

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