Wednesday, 1 July 2015

Sure Maximum Protection Sensitive Dry Anti-Perspirant Deodorant (review)

It's too darn hot! Any time the temperature breaches 30°C here in the U.K. it's a bit of an event which is terribly sad, I know. Today we peaked at 34°C (or 94°F) so in preparation I dumped my old Body Shop Aloe Anti-Perspirant Deodorant which was completely overwhelmed in this heat and returned to a fail-safe alternative: Sure Maximum Protection.

Sure Maximum Protection Sensitive Dry Anti-Perspirant Deodorant
It's available in a variety of versions including Clean Scent, Stress Control, Sport Strength, Confidence, Everyday Fresh and this, Sensitive Dry. It's not any more 'sensitive' than the rest as far as I can tell; it still contains added perfumes, for example. It's a nice smell, though, described by Sure as “an elegant, green scent”. Fair enough.

This “expert endorsed” and “dermatologically tested” cream anti-perspirant deodorant is extra strong for hot weather and high stress situations. It promises “continuous all day odour protection” and “maximum strength wetness protection”. It's the latter promise that appeals the most as wet underarms are really irritating!

For best results you should apply it at night – which I am doing – as this is when the sweat glands are least active and the body is therefore most receptive to the formula. It really works but I draw the line at Sure's claim that it works after a shower, too. It doesn't, at least not for me. It does, however, keep me drier during the day – even in these unusually hot conditions. It's not perfect, but it's better than anything else I've tried.

It's certainly easy to use – twist the screw at the bottom of the pack and apply a small amount of cream to dry, non-irritated skin. It dries fairly quickly so you don't have to hang around too long before getting dressed. It does leave some white residue on black clothing but it brushes off. (Neat trick: use a dry tea towel to rub off dried on deodorant stains – works everytime!)

And what do you pay for this performance? It's about five pounds. You only get 45 ml for that so it's a little more expensive than some rival products but this really works so it's totally worth it. Personally, I think it's indispensable in the Summer months and I always have a spare one in stock.

Definitely give this (or one of the many other varieties) a go as I'm sure you won't be disappointed. No matter what temperature it is where you are you'll be drier and fresher with Sure Maximum Protection.

Really does keep me drier than rival products

Keeps skins soft and smelling great

Easy to use and fairly long lasting

Wide range to choose from, a scent for everyone


Brand: Sure

Size: 45 ml
Price: £4.99 (£11.09/100 ml)

Manufactured: Philippines

Ingredients: Cyclopentasiloxane, Aluminum Zirconium Tetrachlorohydrex GLY, Dimethicone, Cyclomethicone, Cera Microcrystallina, Paraffin, Parfum, Silica, Sodium Starch Octenylsuccinate, Maltodextrin, Hydrolysed Corn Starch, Dimethicone Crosspolymer, BHT, Alpha-Isomethyl Ionone, Benzyl Alcohol, Benzyl Cinnamate, Benzyl Salicylate, Butylphenyl Methylpropional, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Hexyl Cinnamal, Hydroxycitronellal, Isoeugenol, Limonene, Linalool

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