Friday, 31 July 2015

Vidal Sassoon Salonist Permanent Colour – 5/45-2 Medium Intense Red (review)

5/45-2 Medium Intense Red

If you've had your hair coloured in the salon you'll know that colourists usually (in my experience anyway) start at the roots with a brush and work their way down the hair shafts. This is the first hair dye I've found that suggests a similar method for home use but to be honest I've never found the usual home methods ineffective.

This particular shade can “Stop traffic with warm [and] vibrant red. Powerful red tones come together creating a beautifully arresting look.” I've been an artificial red head for so many years now and this shade looks like it's full on red rather than the coppery-orange you usually get. If this doesn't float your boat then there are nine other shades to choose from.

Like most hair dyes this scores badly and with good reason. It's chock full of artificial ingredients and no natural ones. Some of them are quite dangerous, too, but again this isn't unusual. Vidal Sassoon is owned by Procter and Gamble which tests on animals.  If you do all the safety tests before hand you should be absolutely fine; I was!

Vidal Sassoon Salonist Permanent Colour

Before and During
I thought I'd write this bit while I'm waiting for it to develop. So, how is it to use? Very fiddly! Quite frankly I think it would be less effort to jump in the car and let a professional do it and that goes against the whole idea of home colouring. You have to mix the developer and colourant together in a shallow pot using the wide brush. Not as easy as it sounds, it takes a good couple of minutes of careful stirring (trying not to slop it over the sides as I did) before the mixture stops being lumpy.

Then you apply the product – remembering not to add the serum yet – to the roots of your hair with the brush. This is easy for a professional to do as they have full access to your head but when you're on your own I find sectioning your hair into multiple sections and dividing and applying again and again a troublesome and tedious task.

After you've brushed your roots you add the serum, which looks like watery jelly, to the remaining 1/3 of the mixture. (Make sure you haven't used it all!) Then you apply this sloppy mixture with your hands and fingers to the rest of your hair. Again, this is trickier than I'd like because the gloopy mixture has a tendency to slop. It's worth noting that my medium-thickness, shoulder length hair was only JUST covered by the remaining mixture.

On the bright side the gloves are good (bit short in the fingers for me, perhaps, but basically fine) and the mixture doesn't drip when it's on your hair. It doesn't smell very nice, though, and I find the heady ammonia fragrance a bit overpowering! Now I'm off to rinse my hair which, incidentally, has to be followed with a good shampooing (shampoo not provided).

I actually left it on for 5 minutes less than the 30 minutes suggested which was good as I needed that extra time to rinse. And rinse and rinse and rinse. And then rinse some more. Even after shampooing my hair was dripping with dye – I could not get it out! When I finally thought it was as clear as I was going to get it, I used the conditioner. This was very good but when it came to rinsing it off even MORE colour seeped out of my hair. (And did so for three more showers afterwards.)

I'd love to say it was worth the effort but it was clear even when damp that this was a one tone colour. A 'blocky' colour, if you like. There are no subtle shades or highlights to give a natural look and this didn't improve as my hair dried. To be fair this isn't what Vidal Sassoon says it'll do, and the colour is full-on and vibrant as they promise. The trouble is I'm not sure I like it. It's more orangey pink than red, despite this – in theory – being ideal for my hair colour.

In fact, I'm so uncomfortable with the results I've gone out and bought myself a pack of ammonia-free semi-permanent hair dye to cover it. Review of that to follow!

Needless to say, this is not a hair dye kit I'll be buying again even if I tried another shade. It's too fiddly, too expensive and the colour results aren't what I was expecting from the shade guide on the back. The intense shade is too artificial looking and from the look on my family's face when they saw the results, they tend to agree! This has not gone down well.

Colour is vibrant and intense, if you like that sort of thing
Very fiddly and time-consuming to use

Completely tone and highlight-free

Very hard to wash out

Ammonia is pretty potent; smell not nice

Looks extremely artificial


Brand: Vidal Sassoon

Size: 1 treatment
Price: £9.99 (£9.99/treatment)

Manufactured: n/a

Colourant Ingredients: Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulphate, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, 4-Amino-2-Hydroxytoluene, Ceteth-10 Phosphate, Steareth-200, Sodium Hydroxide, Parfum, Ammonium Sulphate, Sodium Sulphate, Sodium Sulfite, 4-Amino-m-Creosol, Ascorbic Acid, Toluene-2,5-Diamine Sulphate, Xanthan Gum, 1-Naphtol, Disodium EDTA

Developer Ingredients: Aqua, Hydrogen Peroxide, Acrylates Copolymer, Etidronic Acid, Disodium EDTA, Acrylates/Steareth-20 Methacrylate Copolymer, Simethicone, Sorbitan Stearate, PEG-40 Stearate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Cellulose Gum,
Methylisothiazolinone, Potassium Sorbate, Sorbic Acid

Serum Ingredients:Aqua, Propylene Glycol, Hydroxyethylcellulose, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Methylparaben, PEG-40 Hydrogenated Castor Oil, Parfum, Disidium EDTA, Citric Acid, Glyoxal

Conditioner Ingredients:  Aqua, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Benzyl Alcohol, Parfum, Panethyl Ethyl Ether, Citric Acid, EDTA, Hexyl Cinnamal, Sodium Chloride, Cocos Nucifera Oil, Carthamus Tinctorius Seed Oil, Panthenol, Benzyl Salicylate, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Sodium Sulfite, Sodium Benzoate, Potassium Sorbate

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