Thursday, 21 January 2016

Clairol Nice 'n' Easy Non-Permanent No Ammonia – 78 Medium Golden Brown (review)

If you read my most recent hair dye review (see here) you'll know I was not happy with the results. My hair looked fake – the colour was too strong and somewhat different from the shade prediction box and completely highlight free. It was not a good look. So I bought this semi-permanent dye from Clairol to try and bring a more natural look to my hair.

Clairol Nice 'n' Easy Non-Permanent No Ammonia

I do NOT recommend you do what I'm doing here. Dying hair again, less than 24 hours after the last treatment, can damage your hair – it is recommend you wait at least a month before having another dye job. However, I am using an ammonia-free formula and I also know my hair is strong and can probably take more treatment. I have a full plethora of hair nourishing products on stand-by, too, so I can tackle any problems that may arise.

While this is ammonia-free it's still a proper hair dye and as such it still contains harmful (and very artificial) ingredients. I suppose in the scheme of things it's an improvement on some permanent dyes but it's not as good as, say, Naturtint Permanent Hair Colour. Clairol is owned by Bristol-Myers Squibb Co. which tests on animals, too. Not a great showing.

Clairol Nice 'n' Easy - 78 Medium Golden Brown

The gloves. I had forgotten about the cheap, plastic gloves that you get with cheaper hair dyes. They're complete rubbish and never go on (or stay on) properly. I disposed of mine halfway through applying the dye, which, incidentally, is an 'old skool' method of mixing, shaking, squeezing and massaging in. It's not as easy as applying foam but it does the trick; at least the cream doesn't drip!

There's a noticeable lack of ammonia stench, as well, a welcome bonus of using semi-permanent hair dyes. The development time for this dye is just 15 minutes (or perhaps a bit longer depending on your strand test results). The results should last for approximately 24 washes which is fine for me as by then the orangeness of my previous dye should have faded. It's also ideal if you want to use a simple dye with fewer harmful chemicals and are happy to use it on a more regular basis.

This toned down the pinky orange from my previous colourant and gave my hair a subtler, more natural look. It's still lacking in multi-tones and highlights but having used this brand before I can assure you that normally the results are very natural.

My hair also feels soft and smooth. Even after it has dried it doesn't feel parched and looks shiny. This is far less damaging to hair than regular permanent colourants so it's an ideal option if you want something gentler. It's also a better choice if you can't bear the smell (or eye watering effects) of ammonia dyes as this is ammonia-free.

It's surprisingly affordable, too, priced at around £4.50. Coupled with the fact it's easy and quick to use (my hair was ready in just quarter of an hour), it's easy to see why this is one of the best selling hair dyes on the market. If you want to change your colour more dramatically, though – being careful not to go too bold as I have done! – then this might not cut it. Ultimately, permanent dyes still provide the best colour results.

Easy to use, no visible root line
Doesn't last very long
No ammonia smell!
Won't change hair too dramatically
Feels gentle on my hair

Works quickly – in just 15 minutes

Very affordable


Brand: Clairol

Price: £4.50 (£4.50/treatment)

Manufactured: n/a

Ingredients: Aqua, Hexylene Glycol Ethanolamine Propylene Glycol Trisodium Ethylenediamine Disuccinate Soytrimonium Chloride Ethoxydiglycol Parfum Oleth-5C11-15 Pareth-9 Oleth-2 Dilinoleic Acid Cocamidopropyl Betaine Tall Oil Acid p-Phenylenediamine Erythorbic Acid Sodium Sulfite Oleamide MIPAC 12-15 Pareth-3 Resorcinol Oleth-10 Panthenol EDTA p-Aminophenol 2-Methylresorcinol Hexyl Cinnamalm-Aminophenol, N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate Alpha-Isomethyl Ionone Linalool Benzyl Alcohol Butylphenyl Methylpropional Benzyl Salicylate Chamomilla Recutita Flower Extract Diazolidinyl Urea Aloe Barbadensis Leaf Extract Panax Ginseng Root Extract Methylparaben Polysorbate 20 Propylparaben Glycerin Simmondsia Chinensis Seed Extract

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